Tactics for Getting More Ecommerce Customers
January 7, 2022 | 8,568 views | 10 min. read time
Ecommerce is booming and shows no signs of slowing down. According to a report from eMarketer, sales of online goods and services will reach $439 billion by 2021. That’s a lot of ecommerce! These stats prove that now is the perfect time to start an ecommerce business. However, launching an ecommerce website and then hoping people will find you and buy your products isn’t enough. To succeed as an ecommerce business, you need to find ways to get more customers through your virtual doors. Check out these 10 tactics for getting more ecommerce customers:
Host an ecommerce launch event
A launch event is a great way to build brand awareness, generate excitement around your new products, and generate ecommerce sales. You can host a launch event online or at an offline venue. Keep in mind that launch events are great for generating buzz, but you’ll need to follow up with tactics that drive sales long-term. At your launch event, you can also teach your customers how to use your products through product demos. This helps new customers see the value in your products while providing valuable content that can be shared on social media. You can invite journalists, bloggers, and representatives from other ecommerce sites to your launch event. This will help generate buzz and increase the chances of your event being featured in online publications.
Run ads on social media and Google
The best way to get new customers is to start with people who are already interested in your product. Therefore, you should advertise your products to people who are most likely to buy. For example, you can advertise your products on Facebook by targeting customers who like pages related to your industry, like Facebook pages for your competitors. You can also advertise on Google. You can run an ad on Google’s Display Network and target people who are searching for products like the ones you offer. Keep in mind that Google’s Display Network includes websites and apps outside of Google, such as websites and apps that run on the Facebook platform. You can also add your products to Google Shopping. Adding your products to Shopping will help you appear whenever someone searches for your products on Google.
Partner with influencers
People are more influenced by people they know than brands they don’t. Therefore, partnering with influencers in your industry can help increase your ecommerce sales. You can find influencers within your industry by searching for popular blogs or social media accounts. You can also use a tool like Buzz Sumo to find influencers in your industry by type of content, such as “niche” or “industry.” Next, you can reach out to the influencers in your industry and offer to send them products that you think would be a great fit for their audience. Once your products arrive, the influencers can use them to create content and promote your products to their followers. In return, you can ask the influencers to mention your brand when they promote your products. This will help increase brand awareness and drive ecommerce sales.
Run a paid ad campaign on Facebook
Running a paid ad campaign on Facebook can help you reach a wider audience, including people outside your current reach. You can target people based on their interests and the Facebook pages they like. This can help you reach new people who may not be following your brand yet. Keep in mind that Facebook ads have seen a decrease in effectiveness for some businesses. This means that you may need to spend more money to achieve the same results as you would have in the past. Before launching a large Facebook ad campaign, start with a smaller budget to test different ad variations and see what works best for your business. It’s also important to track your ad campaign closely to see what’s working and what isn’t so you can make adjustments as needed. A rule of thumb is to keep your ad campaign under $1 per customer acquisition. This means that for every new customer you get through your ad campaign, you should be spending less than $1 to acquire them. This will help you keep your ad costs down and ensure that you’re getting a good return on investment.
Send email marketing campaigns
Email marketing can be an effective way to drive sales and grow your ecommerce business. Send a welcome email to new customers and let them know you appreciate their purchase. You can also send an email after someone makes a purchase. Send your email campaigns at least once a week, but don’t send more than two emails per week. People may unsubscribe if you bombard them with emails. Follow up with customers after they make a purchase to thank them and ask for a review. You can also send a survey to customers to learn more about them and their shopping experience. You can also send email campaigns to people who aren’t customers yet. You can do this by signing up for email marketing platforms and sending newsletters to people who may be interested in your products. You can also use social media to promote your email list by linking to your sign-up form in your bio and inviting your followers to sign up.
Lower your cost of customer acquisition through SEO and keyword research
You can increase your ecommerce sales by getting more traffic to your website. You can do this by expanding your brand’s presence on the internet, including on search engines. You can increase your website’s SEO by including keywords in your content, linking to other websites within your content, and creating helpful, engaging content that your audience will want to share. Keyword research will also help you increase your website’s SEO. You can use tools like SEMrush or Google Keyword Planner to research what keywords your customers are using to find your products. You can then create content that incorporates these keywords and optimize it for search engines. By investing in SEO and keyword research, you can increase your website’s traffic and drive more ecommerce sales.
Summary
Ecommerce is booming and shows no signs of slowing down. Now is the perfect time to start an ecommerce business. However, launching an ecommerce website and then hoping people will find you and buy your products isn’t enough. To succeed as an ecommerce business, you need to find ways to get more customers through your virtual doors. These 10 tactics will help you get more customers and drive more ecommerce sales.
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