The 6 Different Ways You Can Get More eCommerce Customers
February 1, 2022 | 11,726 views | 9 min. read time
Retailers are launching eCommerce sites at an increasing rate. In fact, according to a report by research firm L2, the number of online-only brands has tripled in the past three years. This is great news for shoppers: more retailers means there are more places to find that perfect pair of jeans or that retro T-shirt. However, it’s not so great for retailers. With so many retailers now selling their wares online, competition is fierce. As such, getting your new eCommerce site off the ground takes more than just creating a website and adding some products – you need to get as many customers through your virtual doors as possible.
Build a brand-recognition ad campaign
Before you can get people to buy from your site, you need them to know about it. You can do this by creating a brand-recognition ad campaign. This is a special type of marketing campaign designed to create brand awareness. It can take many different forms, but is usually a series of ads (online, on TV, in magazines, etc.) that all follow a similar theme to let potential customers know who you are and what you do. A brand-recognition ad campaign is especially important for new eCommerce sites. Because it’s difficult for shoppers to find your site, let alone know who you are, it’s crucial that you spark their interest with ads that let them know you are out there.
Track Your Customer Data
Successful eCommerce retailers know who their customers are and what they want. You can use data to meet those customers’ needs. Track customer data from the moment a potential customer lands on your site. From the number of times their IP address has visited your site to which pages they have viewed, you have all the tools you need to create a detailed profile for every shopper. A customer data strategy will allow you to better understand your shoppers’ needs and wants. With this information, you can create custom experiences for each individual customer, making them more likely to purchase from your site. The most important thing to remember when tracking customer data is to do it unobtrusively. Don’t make your customers feel like they’re being watched or that they can’t browse your site without a giant pop-up asking them to take a survey. Make it as easy as possible for customers to share their data with you.
Welcome Customer Feedback
No matter how much data you collect, it will only get you so far. There’s no better way to ensure that you are meeting your customers’ needs than by asking them. As soon as a customer makes their first purchase from your site, send them a feedback form asking for their thoughts on their experience. You can also use tools like apps and website widgets to make it easier for customers to send feedback whenever they want. Make sure to thank customers who send feedback and – if they give you positive feedback – use it. Post it on your website, send it to your suppliers, use it in your marketing – the more eyes that see positive customer feedback, the better.
Invest in User Experience
No matter how good your products are or how great your customer service is, a terrible user experience can turn shoppers away. Ask yourself: how can you make your site easy to use? How can you make sure customers don’t run into any snags when shopping with you? It’s tempting to focus on product pages and other parts of the site that are directly related to selling, but don’t forget about the other pages on your site. The pages customers use most often can make-or-break their experience with your brand. Invest in site builders and plugins that can make your site easier to navigate and use. And remember: a great user experience isn’t just about software. As the owner of the eCommerce site, you have a lot of say in what kind of experience shoppers have with your site. Make sure you’re asking yourself questions like: Are the product descriptions detailed? Are they easy to read? Are they written in a way that is helpful, not salesy?
Offer Free Shipping to Grow your eCommerce Business
If you want to make your customers happy, offer them free shipping. This should probably be a no-brainer, but it’s surprising how many brands don’t offer free shipping. According to data from eCommerce analytics firm Marketplace Pulse, less than half of eCommerce sites offer free shipping. Even sites that do offer it often don’t offer it for every item. This makes it even more important to include it in your marketing.
Offer Free Returns
If you want to differentiate yourself from the competition even more, one way to do so is to offer free returns. There are many ways to make your shoppers’ lives easier. One of the easiest things you can do is to make returns as simple as possible. Data shows that 81% of shoppers expect free returns, making it a critical part of your eCommerce strategy.
Conclusion
Retailers are launching eCommerce sites at an increasing rate. In fact, according to a report by research firm L2, the number of online-only brands has tripled in the past three years. This is great news for shoppers: more retailers means there are more places to find that perfect pair of jeans or that retro T-shirt. However, it’s not so great for retailers. With so many retailers now selling their wares online, competition is fierce. As such, getting your new eCommerce site off the ground takes more than just creating a website and adding some products – you need to get as many customers through your virtual doors as possible. The best way to do this is by investing in branding, tracking customer data, and creating a seamless user experience. Hopefully, these tips will help you get more eCommerce customers.
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