How to Get Customers to Buy Your Product With Social Proof

Elsie Matthews - Proofly blog author
Elsie Matthews

April 2, 2022 | 4,085 views | 11 min. read time

Customers trust the opinions of their peers more than they trust their own instincts. They also place a higher value on things that other people have as well. Social proof is one of these things. It’s an essential tool in getting your customers to buy your product and become loyal lifelong advocates. The more social proof you have to offer, the better your customers will be convinced to buy from you and become raving fans who can bring in new business for you as well. In this article, we’ll explain what social proof is, why it’s so important for customer engagement and conversion rates, and how you can use it in your customer experience strategy to get more sales from your products and services.

What is Social Proof?

Social proof is when people look to other people’s actions to help them make decisions and form their customer experience strategy. When they see that other people have bought your product or used your service, they’ll take this as a sign that it’s worth investing in as well. When you have social proof in your brand story, it shows customers what others feel about your product. It makes it feel more authentic, more legitimate and more effective at helping people make buying decisions.

Why is it important for customer engagement and conversion rates?

If a prospect looks at your social proof and their own mental “decision-making process” leads them to believe that buying from you will not be worth their time or effort, then they’re not likely to buy from you. Social proof is what helps prospects mentally decide whether it’s worth buying from you. If they’re not feeling that it’s worth their time, attention, or money, then this will significantly impact your sales and your customer experience. Social proof is especially important for online sales. With social media platforms like Facebook and Instagram, even offline sales have become online sales.

How you can use social proof in your business

- Boost social proof with testimonials. Testimonials are the most consistent and reliable form of social proof. If you have a lot of them on your website, social media profiles, and e-mail signatures, you’ll improve your sales and boost your brand image. You can also include testimonials in your social proof with images or videos. You can post pictures of your customers wearing your product, using your service, or enjoying the results of your brand story on social media.

- Use images to show social proof. People are more likely to trust images than written content. You can use images of your products, employees wearing your branded clothes or uniforms, or images of your customers using your products or services. Images are also great for boosting social proof.

- Use social proof in your email signature. Your email signature is another great place to boost social proof. It should be placed at the top of every email you send to your customers.

- Use social proof integration with your marketing tools. When you use social media marketing tools like Facebook, Instagram, and Google+, you can boost social proof by having your content show up in the news feed of other users or have other users like your content.

- Boost social proof with reviews on third-party review sites. Search engines like Google and Bing crawl the content on third-party review sites. This means that your social proof is more likely to show up for someone who is doing a Google or Bing search for your product or service.

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How Social Proof Works in Customer Engagement and Conversion

Social proof works by affecting the way that customers think about your products and services. Once they see that other people have bought from you or used your products or services, they’ll take this as a sign that it’s worth investing in as well. Social proof is especially important for online sales. With social media platforms like Facebook and Instagram, even offline sales have become online sales. Social proof is what helps prospects mentally decide whether it’s worth buying from you. If they’re not feeling that it’s worth their time, attention, or money, then this will significantly impact your sales and your customer experience.

How to Use Social Proof in Your Customer Experience Strategy

Boost Social Proof: Boost social proof with testimonials, images, and videos. You can also create a blog where you share your story and images of customers wearing your products, using your services, or enjoying the results of your brand story. Use Signals: Use your social proof to communicate your brand values, help customers make buying decisions, and boost your social proof. Feedback: Give customers the chance to leave you positive reviews on third-party review sites like Yelp and Google. You can also use an in-app tool that allows you to collect reviews from your customers and post this social proof on your website. Retain Customers: Use social proof to communicate with your customers and show them that you’re listening. You can also use social proof to communicate with your customers and show them that you care.

Tips and takeaways

Your brand story is your most important social proof. You can’t control the social proof that other companies have, but you can control what your brand story looks like. The more authentic your brand story looks, the more social proof you’ll have. Boost social proof with testimonials, images, and videos. You can also create a blog where you share your story and images of customers wearing your products, using your services, or enjoying the results of your brand story. Use sign signals to communicate your brand values, show your social proof, and boost your social proof by sharing your content on social media channels. Use third-party review sites like Yelp and Google to boost your social proof and improve your sales and brand image. You can also use social proof by posting images of customers wearing your products, using your services, and enjoying the results of your brand story on social media. Boost social proof with positive reviews on third-party review sites like Yelp and Google. You can also use an in-app tool that allows you to collect reviews from your customers and post this social proof on your website. Boost social proof with your customers and show them that you’re listening by using social proof to communicate with your customers and show them that you care. You can also use social proof to communicate with your customers and show them that you care. If you want to increase your sales and boost your customer experience, you need to have high-quality social proof on your website, in your email signature, and on third-party review sites. There are many ways to do this, from boosting images of your products, employees wearing your branded clothes or uniforms, or images of your customers using your products or services.

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