Proofly tracks how your notifications perform and gives you insight into your audience. This article explains the two levels of data available.

Per-notification statistics

Each notification records its own funnel:
Impressions — how often it was shown
Hovers — how often visitors hovered over it
Clicks — how often it was clicked
Leads / submissions — data collected from it

You can filter by date, see the top pages a notification appeared on, and export the data as JSON.

The global insights dashboard

Beyond individual widgets, the Insights dashboard summarises your audience over the last 90 days — device type, operating system, browser, screen size and manufacturer — plus geographic maps of where your conversions come from.

Tip: use the hover-to-click-to-lead funnel to spot where visitors drop off. A high impression count but low clicks usually means the copy or offer needs work.