Dynamic variables let a notification show different text for each visitor or conversion. Instead of a fixed message, you insert a placeholder that Proofly fills in with real data.

How they work

A variable is written in curly braces, like {full_name}. When the notification is displayed, Proofly replaces it with the matching value from the conversion or captured data — so "{full_name} just signed up" becomes "Sarah just signed up".

Common variables

{full_name} — the name from a conversion or lead
{result} — the outcome of a Spin to Win, such as the prize won
Other captured fields can be referenced by their field name in the same way

Tip: make sure the data you reference actually exists in the conversion. If you use {full_name} but your webhook or form never sends a name, there will be nothing to show in its place.