An incoming webhook lets any external system send a conversion straight into Proofly. It is the easiest way to feed real sales from your shop or backend into a Latest Conversion or Conversions Counter widget.

How it works

Each data-driven notification has its own unique webhook URL, shown in its Data tab. When your system sends an HTTP POST to that URL, Proofly stores the payload as a conversion for that notification.

Sending data

Send the request as JSON or form-encoded data
Include fields like a name and, if available, city and country — Proofly reads these as the conversion location
Duplicate entries are filtered out automatically

Where to use it

Point a WooCommerce, Shopify or custom-backend webhook at the URL, and every new order becomes live social proof. Marketing tools and Zapier can post to the same endpoint.

Notice: the fields you send can be shown in the notification using dynamic variables like {full_name}, so make sure your payload includes the data you want to display.