URL targeting controls which pages a notification appears on. You configure it in the Triggers tab of each notification. Get it right and your message reaches exactly the visitors you want.

Show everywhere, or with rules

You can either enable "show on all pages", or add one or more URL rules. When you add rules, the current page URL has to match for the notification to display.

The five match types

Exact — the full URL matches exactly (e.g. https://domain.com/pricing)
Contains — the URL contains a piece of text (e.g. /product/)
Starts with — the URL begins with the text
Ends with — the URL ends with the text
Page contains — a piece of text is present somewhere on the page itself

Examples

Show only on product pages → Contains /product/
Show only on the checkout → Ends with /checkout
Show on any page mentioning a product name → Page contains that text

Notice: a very common mistake is an Exact rule that differs by a trailing slash or http versus https. When in doubt, use Contains.