How to Increase E-Commerce Sales: The Best Strategies for Online Retailers

Mike Barrett

 - Proofly blog author
Mike Barrett

October 18, 2021 | 94,955 views | 8 min. read time

Though e-commerce sales continue to grow year after year, most online retailers still struggle to keep pace with their competitors. In the first quarter of 2018 alone, e-commerce sales reached $130 billion. That’s a lot of money — and a lot of room for growth. If you’re struggling as an online retailer, however, there’s good news: You have the power to change things. With the right strategies and techniques, you can make your business more successful than ever before. E-commerce sales are growing fast and so is competition between online retailers launching new products on Amazon and other sites. If you want to succeed in this environment, it means that you have to think strategically about how to increase e-commerce sales . Let’s take a look at some of the best strategies for online retailers out there today…

Offer a Great Customer Experience

The very first step toward increasing e-commerce sales is to deliver a stellar customer experience. This doesn’t mean offering giftwrapservices or two-day shipping — it means going above and beyond for your customers. When you delight your customers, you’re not just increasing e-commerce sales. You’re creating customers for life. You can start by ensuring that your website is on point. You want it to be easy to navigate and user-friendly. It should also look professional, so customers don’t feel like they need to be careful when browsing. Next, you need to offer great customer support. Whether someone is viewing your products or has already purchased one, you need to be there to answer any questions they might have. This can be done through email, social media, forums, or live chat. You can also offer to let customers schedule appointments with your team.

Fresh Content

If your website is a static piece of land, then customers will have trouble finding what they’re looking for and they won’t be motivated to stay there very long. Instead, you want to make your website a lively, engaging place where people will want to hang out — and buy things while they’re there. One way to do this is by posting fresh content. You can share blog posts, tutorials, guides, and videos on any topic you want. If you’re a clothing retailer, for example, you might want to share style tips and tricks. Or if you sell sports equipment, you might want to post information about how to play certain sports. Whatever you want to cover, make sure that it’s relevant to your customers. This will help them use your website as a go-to resource.

Free Shipping

If you want to increase e-commerce sales, you should start thinking about what your competitors are doing and then do one better. If your competitors are offering free shipping, you should be offering free expedited shipping — or something even better. Many online retailers offer free shipping on certain items or in certain regions. But you can go above and beyond by offering free shipping on every item, no matter where it’s being shipped to. You should also make sure that your customers know about the free shipping offer. You can do this by displaying a banner at the top of your website or including it in your advertisements.

Partner with Influencers

If you want to increase e-commerce sales, you need to find creative ways to get your products in front of as many people as possible. One of the best ways to do this is by partnering with influencers. You can work with influencers in a variety of ways. For example, you can partner with influencers who are interested in using your products in their content. Or you can make special offers to a select few influencers as a way of saying thanks for their work. Whatever you do, you need to make sure that you’re working with the right people. You want to look for influencers who have a large following and are interested in your products. You can use tools like BuzzSumo or Cyndi to find potential influencers.

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Rotate Your Product Photography

Product photography is one of the best ways to increase e-commerce sales. It has been proven to increase clickthrough rates by as much as 54%! But what many people don’t realize is that product photography doesn’t have to be static. In fact, rotating your product photography is one of the best ways to keep things interesting. You can rotate your product photography in a variety of ways. For example, you can rotate your product photography by changing the products you showcase each month. Or you can rotate your product photography by changing the lighting or filters each month. You can also rotate your product photography by changing the style of photos you take each month. You might want a different look each month, especially if you’re selling seasonal products.


There’s no doubt that e-commerce sales continue to grow each year. If you want to take advantage of all this new revenue, you need to start thinking strategically about how to increase e-commerce sales. You can do this by offering a great customer experience, fresh content, free shipping, partnering with influencers, and rotating your product photography. With the right strategies and techniques, you can make your business more successful than ever before.

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