How To Use Social Proof in Your Marketing Strategy

Karl Long - Proofly blog author
Karl Long

July 26, 2021 | 12,921 views | 4 min. read time

Social proof is a marketing term used to describe the actions of others that influence potential customers. When a person is considering making a purchase, they often look to others for validation. This phenomenon is known as social proof. Social proof comes in many different forms and can be found almost everywhere. Social Proof is an indication of how popular something or someone is at the moment. It’s also another way to show that your business is trustworthy and reliable so people will buy from you instead of elsewhere.

Build trust with your audience

The first step to using social proof is to build trust with your audience. If people don’t trust you, they’re unlikely to believe anything you have to say. Building trust takes time and effort. Focus on building trust with your customers by: - Providing useful and relevant content. - Building relationships with your customers. - Showing that you care about your customers. - Avoiding hype and hyperbole. - Avoiding aggressive or pushy sales tactics.

Show why your business is worth visiting

If people love your products, but have never heard of your business, you’re missing out on a lot of potential customers. Show potential customers why they should visit your business by: - Collecting testimonials from your customers. - Incorporating reviews into your website. - Recording video testimonials and hosting them online. - Sharing customer stories on your blog and social media channels.

Start using Social Proof on your Own Website in minutes.

Ever been excited to try something new because of it's busyness and popularity?

With Proofly, you can add proven, high-converting social-proof widgets to your website very easily. No technical skills required!

Customers reported 24.3% conversion increase once they started using Proofly!
Grow your conversion

Encourage visitors to take action

There are many different ways that you can encourage visitors to take action and visit your site. Here are the most effective ways: - Provide a guarantee and detailed return policy. - Incorporate strong CTAs and clear navigation patterns. - Create a sense of urgency with limited-time offers. - Offer coupons, prizes, or other incentives as rewards. - Host contests, sweepstakes, and other interactive events.

Take action!

Social proof is an incredibly effective marketing strategy. It allows you to leverage the popularity of others to your advantage. It’s important to note that the people whose actions you’re using for social proof don’t have to be related to your industry. You could use the popularity of celebrities to your benefit, or the popularity of other businesses in your industry. The key is to find a way to use the actions of others to increase your own sales and conversions. If you’re looking for more ways to increase your sales, implementing social proof is a great place to start.

Increase conversions for free?

Get started with conversion-boosting social-proof widgets totally free! No creditcard required.

Get started now!
Thumbs up!

Always be up-to-date with Proofly.

Pro tip!

The amount of people using your website on mobile devices rapidly increases. Make sure your websites are fully responsive!


Mobile devices

More insights

This might be useful for you too:

5 Ways to Level Up Your Social Proof: The Easy Way to Get More Customers

Growing your business is never an easy task. Getting more customers is a challenge for most businesses. Fortunately, there are several strategies you can implement right away to get more people to buy your prod...


Read more

5 Tips to Get More Ecommerce Sales

You might think ecommerce is just like any other business, with sales needing to be boosted constantly. But the truth is, selling online is much different than brick-and-mortar stores. You need to have a good s...


Read more
Share this post:

Ready to use social-proof too?

You can use Proofly within 5 minutes on your own website absolutely free!

 Set-up in 5 minutes  Over 25,000 satisfied customers  No monthly subscription

4.7/5 customer satisfaction

Get started now!
They are one step ahead. Join them! 👏

a few thousand others...