The 5 Best Strategies to Boost Creativity in Your Marketing Campaign

Jacqueline Caldwell - Proofly blog author
Jacqueline Caldwell

November 14, 2021 | 4,973 views | 8 min. read time

Creativity is a critical aspect of the marketing process, especially when it comes to launching new campaigns or initiatives. Marketing strategies are more competitive than ever, which means you need to think outside the box to stand out from the crowd. And while it may seem like creativity is something that some people have and others don’t, this simply isn’t true. Everyone has the capacity for creativity — you just need to find ways to boost your creative thinking so you can generate new ideas on demand. In this article, we’ll introduce you to 5 simple techniques that will help boost your creativity in campaign-related activities. Whether you work in a fast-paced agency or as an independent consultant, these tips will give you an injection of fresh thinking whenever you need it most.

Be a researcher

There are numerous books and articles on the art and science of creativity. There are also many sources of inspiration, such as interviews with entrepreneurs and creative thinkers, famous TED Talks and artistic exhibitions. By expanding your network of creative resources, you’ll be tapping into a wider range of ideas that can help you think outside the box. All these sources will help you develop a wider perspective on what creativity is and how it works. By building up your knowledge on creativity, you’ll be able to apply these concepts and insights to your marketing campaign activities, giving you the inspiration you need to generate fresh ideas.


Many people think of doodling as a waste of time, but it can actually be a highly effective way to boost your creativity. By letting your mind wander freely, doodling can help you think outside the box and come up with new ideas that you might not have considered otherwise. Depending on the type of doodling that you do, you can also use it to encourage creative associations: You can sketch images, words and ideas that are relevant to your marketing campaign. By combining doodling with other creative techniques that we’ll discuss later in this article, you can come up with some truly innovative ideas.

Define your goal

A lot of people assume that creativity is something that just happens. They hope that the right idea will come to them in the moment. But your goal is a critical aspect that influences your creative process. If you don’t have a clear goal in mind, you won’t know what you want to achieve. By setting a goal for your creative activities, you’ll give yourself a structure and a clear direction. This will help you to direct your creative energy towards the right activities and ideas. By defining your goal, you’ll also be able to identify the boundaries of your activities: Where do you want your campaign to focus? What type of ideas do you want to generate? By setting a clear goal, you’ll be able to focus your creative thinking on activities and ideas that are relevant to your campaign. This will make it easier to generate ideas that are fresh and innovative.

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Take a break

Creativity is a mental process that involves a lot of different areas of the brain. This means that it’s a demanding mental activity that requires a lot of focus. By demanding more from your brain, creativity means that you’re increasing your cognitive load. This is why it’s so important to take regular breaks when you’re engaging in creative activities. By taking regular breaks, you’ll be giving your brain a chance to focus more on other tasks that don’t require such intense focus. This will help you to refresh your mental energy and come back to your creative activities with renewed energy. By taking breaks, you can also reduce the cognitive load of your creative activities. This will make it easier for you to focus on creative thinking and come up with new ideas.

Ask yourself basic questions

A lot of people assume that creativity is a mysterious, magical process. They assume that it will simply flow through them whenever they need it. But creativity is a process that you can control. By asking yourself basic questions, you can direct your creative thinking towards new ideas that you can use. This can help you to come up with new ideas that are relevant to your marketing campaign. - What is your product or service? - What does it do? - Who is it for? - Why do people need your product or service? - What problem does it solve? By asking yourself these basic questions, you can direct your creative thinking towards relevant activities and ideas. This will make it easier for you to generate fresh ideas for your marketing campaigns.

Experiment and test constantly

Creativity is a process that can’t be switched on and off like a light switch. It’s something that happens gradually over time. This means that you can’t expect to be creative at any given moment. You have to put in the time, effort and energy required to boost your creative thinking. By experimenting with different creative techniques and applying them regularly, you can boost your creative thinking and make it easier for you to generate new ideas. By experimenting and testing different techniques, you can find the ones that work best for you. This will make it easier to boost your creative thinking at any given moment and come up with new ideas.

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