Are Your Popups Accessible? Screen Readers, Keyboard Traps and the EAA
Popups and notifications are everywhere, but a surprising number of them are unusable for people who navigate with a keyboard or a screen reader — and that is now both an ethical and, increasingly, a legal problem. With the European Accessibility Act in effect, accessible popups have moved from nice-to-have to something many online businesses...
Social Proof Compliance Checklist: 15 Things to Audit Before You Publish
Social proof is powerful, but it now sits inside a web of rules — on honesty, privacy, accessibility, and fair trading. The good news is that staying compliant is mostly a matter of checking a handful of sensible things before you go live. This is a bookmarkable audit: fifteen checks, grouped into four areas, that you can run against your own...
Conversion Lift Claims: How to Read Them Without Getting Fooled
Every conversion tool promises a number. “Boost sales by 24.3%.” “Increase conversions up to 300%.” These figures are designed to make the buying decision for you — and most of them are close to meaningless. Learning to read conversion lift claims critically is one of the most valuable skills a store owner can have, be...
How to Install a Social Proof Widget Without Touching Your Theme Code
You want to add social proof notifications to your site, but the idea of editing theme files makes you nervous — or you simply do not have developer access. Good news: you almost never need to touch a line of code. Modern social proof tools are built to install through methods that require no theme editing at all. Here is how to add a widget...
Tracking Social Proof in GA4: Events, Goals and Attribution
You added social proof notifications to your site. Are they actually working? Without measurement, you are guessing — and “it feels like it helps” is not a strategy. Google Analytics 4 can tell you whether your notifications get seen, get clicked, and contribute to conversions, if you set it up properly. Here is a practical guide...