How to Build Trust in Your Website: A Guide for Business Owners and Marketers

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Jacqueline Caldwell | February 23, 2022 | 7,632 views

As a business owner, marketer or both, you know the value of trust. Trust is the glue that holds relationships together and the oil that smoothes interactions. It’s what your customers (or potential customers) see when they look at you. How much trust they have in you as a business or brand will determine whether they continue to do business...

The 7 Best Ways to Get More Leads Without Spending a Fortune

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Mike Barrett | February 19, 2022 | 4,100 views

Even with a limited budget, lead generation isn't something you have to skimp on. In fact, it’s one of the most important parts of your marketing plan because leads are the people who will likely buy from you in the future. The more leads you have, the easier it is for you to market your business to them again. Creating an effective lead gen...

The Pros and Cons of Building a Website For Your Business: What You Need to Know!

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Dylan Lynch | February 17, 2022 | 8,586 views

In the digital age, having a website is no longer a nice-to-have. It’s now an essential element in almost any business setup. And while it might seem like building a website is an intimidating task, you might be surprised to know that it’s not as difficult as you think. Website builders are tools that anyone can use to make an amazing webs...

The 6 Different Ways You Can Get More eCommerce Customers

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Natalie Johnson | February 1, 2022 | 11,239 views

Retailers are launching eCommerce sites at an increasing rate. In fact, according to a report by research firm L2, the number of online-only brands has tripled in the past three years. This is great news for shoppers: more retailers means there are more places to find that perfect pair of jeans or that retro T-shirt. However, it’s not so gre...

SEO: What You Need to Know For Your Website To Rank Higher

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Carole Peterson | January 17, 2022 | 8,697 views

Search engine optimization is an essential part of any website. In fact, it’s so important that Google recently announced that its search result rankings now take into account sites that are optimized for mobile devices. Many businesses might think this only pertains to a company’s website, but in reality, SEO is something that we see in a...